Allyson Rubin became a makeup artist 17 years ago after she discovered her passion for making people feel good about themselves inside and out. Allyson also understands that your makeup application should be FAST & FLAWLESS! Your routine for getting ready will be so easy and so quick when using her products because that's how she designed them to perform! She created her line from her many years of experience and from listening to her client's needs. Everyone always asked that they would be able to do their own makeup effortlessly, without a ton of steps to have to remember every day.  All of her products make it simple to get the makeup look that everyone wants to achieve. She believes that everyone has a "vision" of what they want their makeup to look like, and everyone is entitled to celebrate the look that they want, whether it be dramatic or natural! With that being said, all of her cosmetics are made to be worn both day and night! She is also a wholehearted vegan and an animal lover with a passion for compassion in all forms.

Allyson put both passions together and created Allyson Rubin Cosmetics.

Allyson believes that positive affirmations and feeling self-love are an "everyday must," that's why all of her cosmetics are named after special people in her life, and her life's positive experiences. You can also feel good that the cosmetics you are using from ARC are not harming animals, and  don't contain gluten.