Allyson Rubin became a makeup artist 15 years ago, after she discovered her passion for making people feel good about themselves inside and out. She is also a wholehearted vegan, and an animal lover with a passion for compassion in all forms. So she put both passions together and created Allyson Rubin cosmetics. Allyson believes that positive affirmations and feeling self love are an "everyday must," that's why all of her cosmetics are hand crafted by her with messages of love. You can feel good that the cosmetics you are using are not harming animals, and that your lip products don't contain gluten, animal products, or harmful chemicals.